Lip & Cheek Faves

LIMITED TIME

FREE Selena's Lip & Cheek Faves

A trio of Selena's favorites for fresh, rosy looks: a full-size, limited-edition Soft Pinch powder blush, a full-size Positive Light luminizer, and a mini limited-edition Kind Words lipstick.
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Brow Harmony Gel

NEW

Brow Harmony
Tinted Flexible Lifting Gel

Our bestselling clear brow gel—now in 6 natural brow shades. Instantly lift, tint, and set brows in one simple step.
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bahay kubo Headband

EXCLUSIVE

bahay kubo x Rare Beauty Headband

bahay kubo's signature headband in a limited-edition shade. Limited quantities. U.S. only.
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Mini Blush

NEW

Soft Pinch Matte Bouncy Blush Mini

Our fan-fave bouncy blush is now mini! Swipe on a dreamy flush wherever you go. Available in bestselling shades Hope, Worth, and Thriving.
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Matte Foundation

NEW

True to Myself
Natural Matte Longwear Foundation

A self-priming and self-setting foundation with breathable, medium to full coverage that brings out the best in your skin.
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Bestsellers

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Soft Pinch Liquid Blush

Soft Pinch Liquid Blush

Meet our award-winning bestseller that's sold every four seconds. Lightweight, layerable, long-lasting—and loved by so many worldwide. Get pinch-perfect color in just one dot.
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Foundation
Shade Finder

Find your best shade of True to Myself Natural Matte Longwear Foundation in just 4 simple steps.

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Rare Impact Fund Selena Gomez

Make an impact on
mental health

1% of Rare Beauty’s annual sales will go directly to the Rare Impact Fund to expand mental health services in underserved communities.

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